The young prodigy or the aging sceptic; problems at the heart of the climate crisis and the roots of Greenleaf
Back in 2015, the Greenleaf founders met at university and discovered they shared an interest in sustainability, in particular, it’s environmental pillar. As the pair learned more about it, they were left pondering a disparity: why is there a growing trend for conservationism and yet global emission continued to rise? Ideas were discussed and eventually, […]
Greenleaf TDG are teaming up with Essex CCC for the 2021 season
Greenleaf TDG are extremely excited to announce a partnership with the 2020 Bob Willis Trophy winners, Essex County Cricket Club – becoming a Premium Essex Cricket Business Club Partner. Greenleaf plan to help Essex extend their continued on-field success into the sustainability movement.
A bit more about the Semi-Certified Network, our ethics and how we plan to tackle some business stereotypes
A lot of sustainability and environmentalism comes down to an ethical code and issues in the area have tended to come from interpretation and manipulation of ethics to suit unscrupulous methods of making profit. We’d like to make it clear that though we’re coming out with a network that is largely semi-certified, we have in no way dropped the thresholds in our vetting standards.
What is Green Noise and Green Washing?
In the modern context with nearly half the UK population interested in environmentalism, shopping for eco-friendly goods and services should be simple right? Sadly, it isn’t because as environmental consideration has become a hot topic, the world of marketing has jumped on it nearly as much as it has our love for pets. The marketing expert’s main contribution to the conservationist movement has been a lot of “green noise” and “green washing” to make the most of trend. Unsurprisingly, such developments have drawn in all too many unsuspecting folk with good intentions and have been a source of much frustration for the those trying to shop green. So if you’re unfamiliar with the concepts, here’s a bit more about them and how we’re doing our best to help you avoid them.
I see you’ve got some butchers, fashion brands and other options on your Network – they aren’t meant to be eco-friendly? How does that work?
Yes, our Networks do include butchers but we believe having to go completely meat free is one of a few common misconceptions when it comes to living an eco-friendly lifestyle – another one of those misconceptions is “vegan living = environmentally friendly.” Yes, we do have fashion outlets on the Network, but as the following discusses, the problem lies with the rate we consume as much as what we consume and the their industries.
Ok, I understand green noise but how can I trust your Semi-Certified Network hasn’t fallen for it? And who made you judge, jury and executioner?
An environmental purist will tell you that any company started after 1992, who hasn’t taken environmental sustainability as part of their core values and activity from their inception; or any business who didn’t start making the turn towards being green then, is the equivalent of a blood diamond – and we certainly empathise with this.
